Inspired by Poorboy Coffee's transparent, bootstrapped journey, I aimed to create a dashboard mirroring their whiteboard approach. By offering real-time insights, this digital tool will empower them to make data-driven decisions and accelerate their growth.
YEAR
2024
CATEGORY
UI DESIGN
RESEARCH
To get a full picture of Poorboy Coffee, we dove deep into how they run their business, who they're trying to reach, and what other coffee shops are doing. We looked closely at their social media posts and compared them to competitors to figure out what would make their dashboard special.
DESIGN
The interface prioritizes clarity and efficiency, using intuitive visuals and interactive elements to present critical business metrics in a digestible format. This design fosters data-driven decision-making and supports Poorboy Coffee's ongoing growth strategy.
The color choice for the interface was also chosen by the color of designs of their merchandise.
CHALLENGES
While Poorboy Coffee was open about their journey, I hit a roadblock when it came to the nitty-gritty numbers. Without details on their inventory, spending, and taxes, I couldn’t paint a complete financial picture. This made it tough to offer a full financial dashboard and really dive into the data to find hidden opportunities.
user-friendliness
The dashboard prioritizes user-friendliness through a clean, intuitive interface. Clear labeling, consistent color schemes, and visual hierarchy guide users effortlessly.
SUMMARY
This case study explores the design and development of a custom dashboard for Poorboy Coffee, a burgeoning coffee shop in San Francisco. Inspired by the company's transparent business approach, the dashboard aimed to replicate the functionality of a physical whiteboard while leveraging data for informed decision-making. By prioritizing user-friendliness and visual clarity, the dashboard offered a comprehensive overview of key performance indicators. While challenges arose due to limited data availability, the project demonstrated the potential for data-driven insights to support small businesses.
