CASE STUDY: ITEM8.AI
ITEM.ai is a startup focused on automating complex workflows into simple, smart systems.
They came to me with just an idea and a name — they needed a clear, confident brand identity and logo to launch their vision.
I developed a full visual system to reflect the brand’s core values: clarity, intelligence, and consistency.
CHALLENGE
Turning a new, technical AI concept into a brand that feels approachable and trustworthy — from defining the look & feel to crafting a logo and guidelines that scale.
PROCESS
ITEM.ai came to me with an idea. I built their brand from the ground up — logo, identity, and a flexible design system to grow with them
RESULT
The outcome is a minimal, thoughtful brand that makes the complex feel simple, feels premium yet approachable, and stays cohesive across every touchpoint.
KEY DELIVERABLES
I delivered a complete logo and icon system, a cohesive color palette and typography, detailed brand guidelines, website and social media templates, plus supporting patterns and a stationery kit.
WHAT I LEARNED
Designing for AI means balancing depth with simplicity.
Every choice should remove noise, highlight what matters, and build trust.
SUMMARY
ITEM.ai came to me with just an idea and a name — together, we built a smart, cohesive brand from the ground up. From defining the tone and visual identity to designing the logo, color system, and digital assets, every detail supports clarity and confidence. The result is a modern brand that makes complex AI feel simple, human, and ready to grow.
