VIETNAM E-VISA
The Vietnamese e-visa application process holds a special place in my recent travel experiences. While the convenience of obtaining a visa online is undeniable, the user experience on the official website leaves much to be desired.
RESEARCH
This UX project revamped the Vietnam e-visa website, creating a user-friendly gateway for travelers.
By prioritizing clear navigation, a modern design, and a streamlined application process, the website simplifies visa acquisition and fosters trust, leaving visitors excited for their Vietnamese adventure.
DESIGN
I prioritized user needs for the redesign of Vietnam's e-visa website. Identified pain points included overly complex forms for tech-savvy travelers and unclear instructions for novice travelers. By combining these user insights with Vietnam's government regulations, I crafted a user-friendly and compliant website. This involved designing a clear and intuitive interface, simplifying forms, and providing helpful guidance throughout the application process, ensuring a smooth and efficient e-visa application experience for all travelers. This resulted in a significant improvement in the user experience and a more efficient e-visa application process.
KEY AUDIT INSIGHTS
-UX complexity causes user errors and lost data
-Navigation is confusing, hierarchy and nesting are not clear.
-Common tasks take an irrational amount of time to complete and are not easily accessible.
-Overwhelming amount of text across the system that could be replaced with graphics, iconography, or imagery.
-Overly technical and lacks visual creditability and feel of the UI.
CHALLENGES
-Confusing website layout makes it difficult for users to find the information they need and navigate the application process efficiently.
-Unnecessary information requests slowing down the process and frustrate users.
-Outdated design aesthetic raises security concerns and make users question the website's legitimacy.
-Complicated or redundant steps in the application process can waste users' time and lead to frustration.
-A lack of visible security protocols can make users hesitant to submit personal information.
Wireframing & Prototyping
To understand the Vietnam e-visa website's structure, we mapped all its elements and user actions. This revealed inconsistencies. We used these insights to improve the information flow for a more logical and user-friendly experience.
user-friendliness
Text overload on Vietnam's e-visa site confused users. Our redesign replaces walls of text with clear icons and infographics, making the process smoother and easier for all.
SUMMARY
Vietnam's e-visa website, hindered by outdated design and a confusing layout, frustrated applicants. This UX overhaul tackled these issues through user research and information architecture analysis. The culprit? Unclear navigation, text overload, and a lack of trust signals.
The redesign prioritizes user-friendliness with a modern aesthetic, intuitive navigation, and a streamlined application flow. Replacing text walls with visuals empowers users of all backgrounds and languages. User testing ensured a smooth transition from the old website. This UX refresh aims to simplify the e-visa process, build trust, and boost Vietnam's tourism.
