DJ GRADE
DJ Grade is a DJ and music curator specializing in immersive soundscapes and high-energy performances. This project aimed to create a sleek, user-friendly website that captures his artistic vision and engages visitors effortlessly.
RESEARCH
I analyzed industry trends, studied top DJ websites, and identified audience needs—primarily music lovers, event organizers, and club managers seeking seamless access to mixes and booking details. Insights from competitor analysis highlighted the importance of minimalistic layouts, interactive elements, and intuitive navigation.
DESIGN
Inspired by three abstract shapes in light colors, the design balances artistic expression with usability. A soft yet modern color palette complements the abstract inspiration, while a minimalist UI enhances typography and hierarchy. Seamless SoundCloud and Instagram integration keeps content fresh, and dynamic elements reflect DJ Grade’s rhythm and energy.
KEY AUDIT INSIGHTS
An audit of DJ portfolio websites revealed key issues: cluttered visuals distracted from the music, poor hierarchy made navigation confusing, slow-loading media hurt user experience, and many sites lacked mobile responsiveness.
CHALLENGES
Balancing creativity with usability while embedding interactive content and ensuring smooth performance—abstract elements were designed to enhance navigation, SoundCloud and Instagram integration maintained a cohesive aesthetic, and animations were optimized for fast loading across devices.
Wireframing & Prototyping
I started with low-fidelity wireframes to define structure and flow, prioritizing a clear homepage, an easy booking section, and full mobile responsiveness. After approval, I built high-fidelity prototypes in Framer, refining interactivity, transitions, and visual immersion.
user-friendliness
Simple navigation, fast load times, and consistent branding—users can effortlessly explore music, events, and bookings, while optimized assets ensure smooth performance. Abstract elements subtly enhance DJ Grade’s unique style without overwhelming the content.
SUMMARY
The final design of DJ Grade’s website is a blend of artistic expression and user-centric functionality. By combining a sleek, modern layout with abstract inspirations, the site effectively showcases his music, performances, and brand identity. This project reinforced the importance of balancing aesthetics with usability and leveraging motion and sound in web experiences.
